Your Author Brand is Also a Story You Tell
Show the world who you are as a writer
Did Henry James have an author brand? Or Jane Austen? What about Shakespeare?
When we think of “author” and “branding” together, the fit doesn’t quite feel natural. If we readily assign a brand to great authors of the past, that’s probably because we’ve had so much time to develop mythologies and tropes and larger-than-li…
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