The Truth Behind Clichés is Not a Cliché
These tired phrases endure for a reason, as every creator learns
Clichés are annoying precisely because they are what they set out to be: both true and so commonplace as to court contempt.
Shouldn’t truths be hard-won? Not simply standing around on every street corner?
How can a phrase we’ve heard a million times still catch our attention?
A handful of clichés have been on my mind …
